Users will soon have a fresh option that allows them to cut down on the volume of AI-made media appearing in their streams. This step comes as the platform revealed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale release. This development comes amid a increase in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this content is deemed mass-produced AI material, a term for inferior, mass-produced content that is typically absurd or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the option to increase or decrease of that, according to their own choices,” said a platform representative.
Volume and Proportions
The service announced that there are now over a billion videos on its service labeled as artificially created. Overall, over 100 m videos are uploaded to the platform every day, making clips made by AI a relatively small percentage of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the volume of artificial media they view by using the content preference option in the platform and choosing AI-made media. Additional categories that currently be adjusted under the setting cover politics, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s policies require users to label lifelike AI-generated content, and it bans harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth add an AI-generated watermark to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2 million awareness program for specialists and institutions to create educational content about ethical AI use. This program will assist non-profit groups dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, amid controversy over intentions to make redundant hundreds of content moderators in Britain. TikTok is expected to cut hundreds of positions in its trust and safety division in London, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most harmful content prior to it is viewed by staff. The company announced a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to intervention by its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
